Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

This often overlooked gem is Jaguar style and class at its best, an interesting counterpoint to the company's current ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

A luxury classic car, owned until recently by Madonna, has failed to sell at auction. The Queen of Pop purchased the rare ...

Well, it’s official – one of the biggest perks of being a used car dealer has been torn away from me by those who, to use a technical term, haven’t a ...

Only time will tell how this rebrand approach plays out for Jaguar. For an automaker that has long excited buyers with ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

A man was killed in a shooting and rollover crash in the west suburbs on Friday morning, police said. Oak Park police arrived ...

The teasing continues ahead of the electric GT concept’s debut in Miami on December 2, with a set of new cryptic images ...