The low slung profile of the car is also supposed to harken back to Jaguar’s of old. While company founder Sir William Lyons ...
The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...
Well, it’s official – one of the biggest perks of being a used car dealer has been torn away from me by those who, to use a ...
The XE has a lot of strengths. It is great fun to drive, comfortable, really well equipped and should hold onto its value well. On top of that, it’s very cheap next to its premium rivals, so ...
Rawdon Glover, managing director of the Indian-owned firm, denied the rebrand exercise was meant to be a 'woke' statement.
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Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...
Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market. Critics, however, are questioning whether the U.K ...