The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

The transformation of Jaguar is defined by Exuberant Modernism, a creative philosophy that inspires every aspect of the brand. This approach embraces daring designs, original thinking, and fearless ...

Jaguar's rebranding and electric transition are key steps in redefining what it means to be a luxury automaker in the modern era. Rebranding Jaguar with a new logo and modern visual identity for a ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

Jaguar’s transformation starts with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a device mark – as part of its exuberant modernism creative philosophy.

The 102-year-old company has recently announced a major rebranding, possibly its biggest ever, as it tries to reinvent itself ...

That same strikethrough pattern, with lines of color separated by black or LED lighting, will be a universal feature on all Jaguar vehicles and "hewn into the design." Jaguar's all-electric range ...

British luxury carmaker Jaguar is under fire over a colourful new advertising campaign that promotes inclusivity but lacks one key ingredient – any reference to cars. Released across multiple ...

Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand that competes in the league of Rolls-Royce and Bentley. A new "leaper ...