Federal investigators in New York have requested records from the manufacturer of an AI-powered weapons scanner that was ...

On the occasion of the unveiling of the new Guggenheim logo, Observer took a deep dive into the world of museum branding.

Xavier University has entered the fray between the University of Cincinnati and a Tennessee middle school over the use of the ...

In a competitive market like Australia, it can be challenging to stand out. As a business owner, manager, or marketer, you’ve ...

In a bold move that has left enthusiasts scratching their heads, Jaguar's rebranding effort has swapped its iconic feline ...

A middle school in Tennessee must choose a new mascot after the district’s athletic department said they received a cease-and ...

With careful planning, personalized messaging and creative promotions, small businesses can attract more customers and boost ...

Jaguar, the iconic British luxury automaker owned by Tata Motors, is embracing a bold transformation as it moves toward an ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

A Middle Tennessee community is searching for answers after a college said the local middle school must change its name and ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...