Steve McQueen, the King of Cool, had a taste for the finer things in life, including a collection of iconic cars. Among his ...

The British luxury automaker is undergoing its most significant transformation in its 90-year history. Jaguar’s new look ...

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

Jaguar will unveil a concept car previewing the look of its future electric vehicles on Dec. 2, during Miami Art Week. The automaker released a teaser image of the concept, called the Design ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars.

Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo this week, people were mostly left scratching their heads. And while ...

Your brand used to be so sexy and sleek. This is a joke.” In the comments of Jaguar’s promo on Instagram, many viewers urged the brand to change revert back to its traditional branding and ...

Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market. Critics, however, are questioning whether the U.K ...

If Jaguar wanted to drum up publicity galore for its landmark concept car being unveiled next month, it’s certainly going about it in a bold fashion. First they announced the interim end of UK ...