In July, Drake filed a trademark lawsuit against DMACC, arguing that the community college's new black and white block letter ...

When you think of the longest-running sponsorship deals, theme park partnerships wouldn't usually be part of the conversation ...

A remarkably on-brand sponsor has joined the fold to serve as the title-presenter of next month's "Showdown" between LIV and ...

THE recent nonpayment of prize monies to clubs in the GFF / KFC Elite Football League is another indictment against the ...

A Naples soccer academy’s logo will soon be featured at Paradise Coast Sports Complex, its fan guide and The Factory, a ...

Tommy Hilfiger, which is part of PVH Corp., has revealed a sponsorship with motorsports sensation Alba Hurup Larsen as the ...

Sponsorships play a pivotal role in elevating companies’ visibility, credibility, and trust with consumers ・Mark Harrison, ...