We rounded up the best, most viral beauty product launches of 2024, from buzzy lipsticks, hair tools, and skincare.

To smooth flyaways and other wild, tough-to-control wisps, soak your strands with one of the best hair masks for frizzy hair.

We love Bella Hadid's signature chocolate-brown hair color, her sleek slickbacks with not a single hair out of place, and her ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in January, according to our ...

Joan Smalls is at the "Charles James: Beyond Fashion" 2014 Met Gala in a major, major lip color. If you've ever seen a video ...

Hania Aamir continues to captivate us with her breathtaking looks. Here are some of her most spectacular fashion moments.

Face-framing layers, the ’90s supermodel blowout, and bobs (so many bobs) will storm social media feeds, but you’ll also want ...

Method: In a cocktail shaker filled with ice, add 1.5oz Seedlip Non-Alcoholic Agave, 1oz Pear Puree, 1 oz (30 mL) lemon juice ...

“I’ve shaved my hair in Tirupati four times and it always grows back,” she explained, emphasising that her hair texture has ...

“Your going to want something sulphate-free,” says Hughes. “Sulphates will strip the natural moisture out of the hair, taking way from your curls. A few active ingredients to look for are aloe vera, ...

A white mother shared a TikTok video braiding her black daughter's 4C hair type. Social media users loved the woman's dedication and shared tips.