Without trying, I’ve encountered at least a dozen makeup tutorials for emulating this exact look on TikTok in the past two ...

Eldridge started posting tutorials on YouTube regularly, gradually amassing more than two million subscribers. She was ...

In today’s world, beauty publications play a vital role in shaping trends and providing readers with the latest tips and ...

As a shopping editor, November is the most stressful month of my year. I've been hard at work searching for the best Black ...

The distinctive makeup of early-aughts Nigerian movies is coming back — and so is the daring attitude of the women who wore ...

Creators with small and mid-sized followings have much higher engagement rates, new data shows. Brands are already shifting ...

One beauty editor on why it's time to stop analysing our faces and what professional make-up artists actually think of these ...

From daring stunts to dreamy art challenges, your zodiac sign influences which viral trends resonate most. Aries dives into ...

A t one point in history, Hailey Bieber's biggest claim to fame was being married to pop star Justin Bieber. But I think we ...

A recent study by Bumble, shows that dating GRWMs, live-streamed breakups, post-date debriefs, hard launches, relationship ...

Hailey Bieber’s glam never fails to mesmerize Us. While Bieber is known for rocking a natural look thanks to a minimalist ...