The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ...

I paint my car with white, tan, brown and black flocking adhesive and spray soft flock fibers to fully coat it in a velvet ...

British car manufacturer Jaguar has been accused of "ditching their heritage" after rebranding their logo and releasing a ...

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At least 15 people in Minnesota have been sickened by E. coli poisoning tied to a national recall of more than 167,000 pounds ...

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Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo this week, people were mostly left scratching their heads. And while ...