The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a ...

Eighty percent of digital ad professionals use AI tools for media buying and campaign management, but despite the increase ...

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

Shawn Stacy joins the agency after serving as Chief of Staff and Chief Client Officer at outsourcing firm Alorica and earlier ...

President-elect Donald Trump and X Corp, now owned by Trump ally Elon Musk, on Wednesday told an appellate court that they are in talks to resolve a battle over Trump's 2021 suspension from X, ...

Paxton's subpoena -- issued soon after Media Matters published a negative report about brand safety on X -- marks an ...

The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Comcast will spin off all its entertainment cable TV channels and news networks, MSNBC and CNBC - while keeping one lone ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...