Xavier University has entered the fray between the University of Cincinnati and a Tennessee middle school over the use of the ...

On the occasion of the unveiling of the new Guggenheim logo, Observer took a deep dive into the world of museum branding.

PURCHASE, N.Y., Nov. 26, 2024 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare,” or the “Company”) announced today that Bill Wilson, Chief Executive Officer, Stuart Rosenstein, ...

In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

An Athens-based junk removal company claims the University of Georgia is demanding it stop using the university’s branding, ...

Our collective task is to support and nurture them because they drive growth more powerfully than legacy advertising alone.

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

In July, Drake filed a trademark lawsuit against DMACC, arguing that the community college's new black and white block letter ...

Universal's promotional partner campaign for 'Wicked' is valued at a record-breaking $350 million, biggest for any Hollywood ...

Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...

While AI will efficiently produce a multitude of ad variations, the nuanced ideation, strategic acumen and in-depth consumer ...

With careful planning, personalized messaging and creative promotions, small businesses can attract more customers and boost ...