Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...

We always want what we can’t have. A limited Japanese-only version of a record? People will pay high sums for those. A rare ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

includes operations in the Americas, Europe and Asia Pacific. He regularly provides perspective on the state of the automotive Craig Jennings is the President of the Autodata Solutions division at J.D ...

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Google is rolling out a new update to Android Auto, version 13.2, which doesn’t bring much to the table in terms of major updates, but there are some tweaks. Android Auto 13.2 is now rolling out ...

Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here. November 5th, 2021 – Updated Jaguar F-Type image and text for accuracy.