Overhauls of ‘heritage brands’ raise the question: How important are our products to our identities?
A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...
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50 Famous Brand Logo Designs Then And Now
In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos ...
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50 Clever Logo Designs With Hidden Meanings You Probably Didn't Know Were There
Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so ...
Campbell’s shareholders approve the company’s new, soupless name
Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly shorter) Campbell’s Co. Shareholders overwhelmingly ...
Row Z: Tottenham’s daring rebrand, $2.5m-a-minute Neymar and Infantino’s (two!) trophy engravings
Tim Spiers' weekly look at football's strange and sillier side - including Venezuela's well-timed use of water sprinklers to stop Brazil ...