Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

Discover Jaguar new logo featuring a blend of upper and lower case letters. Explore reactions to this rebrand as the company moves into the electric era.

British luxury car manufacturer Jaguar has revamped its branding with a new logo and a commitment to becoming an all-electric carmaker by 2026. The minimalist logo, featuring a stylized 'Jaguar ...

Jaguar Jaguar has scrapped its historic growling cat logo as the British car manufacturer gears up for the shift to electric vehicles. The luxury car maker unveiled a rebrand on Tuesday to ...

But one thing is missing from the storied British carmaker Jaguar's new rebrand: cars. The spot has drawn some reactions online that range from puzzled to dismayed, with several commentators ...

The new logo emphasized the brand's posh English pronunciation "Jag-you-are". Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling ...

Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models instead of cars. Santino Pietrosanti, Jaguar's head of brand ...

Notably for a car company, there are no cars in the ad. In response to the video posted on X by Jaguar, Elon Musk wrote: "Do you sell cars?" The company replied to Musk on X, writing, "Yes.

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

This week, British luxury-car brand Jaguar managed to incite an internet firestorm for two distinct yet related reasons. First, it unveiled a new logo, which…let’s just say the jury is still ...

Based on everything Jaguar has said, it's likely that mule and the teaser image we see here are from the same vehicle, even if the latest shot is more likely from a concept car version.