Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

But there’s also the new logo and removal of the “growler” big cat emblem that has adorned so many Jaguar cars over the decades ... Even behind these black-and-white coverings, the vehicle ...

This misstep is especially jarring because Jaguar has a storied history of iconic advertising that not only captured the imagination but also cemented its cars as objects of desire.

BIG CATS IN FLORIDA! Visiting Big Cat Habitat in Florida to meet some of the coolest mammals including a Black Jaguar! Theaters issuing warning to fans heading to see Wicked Tesla's Heat Pump ...

Discover Jaguar new logo featuring a blend of upper and lower case letters. Explore reactions to this rebrand as the company moves into the electric era.

British luxury car manufacturer Jaguar has revamped its branding with a new logo and a commitment to becoming an all-electric carmaker by 2026. The minimalist logo, featuring a stylized 'Jaguar ...

Jaguar Jaguar has scrapped its historic growling cat logo as the British car manufacturer gears up for the shift to electric vehicles. The luxury car maker unveiled a rebrand on Tuesday to ...

The new logo emphasized the brand's posh English pronunciation "Jag-you-are". Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling ...

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

Fast, curvaceous cars and British Racing Green. The warm glow of wood, the rich tang of leather, the bright splashes of chrome. Grace, pace, and space? Forget all that. There’s a new Jaguar ...

British luxury carmaker Jaguar is under fire over a colourful new advertising campaign that promotes inclusivity but lacks one key ingredient – any reference to cars. Released across multiple ...