A peanut butter brand that got its start in a Detroit garage many decades ago was bought by a former Atwater brewery owner.

By now you've probably heard about Jaguar's controversial rebrand, which has got everyone from design experts to Elon Musk ...

Hainan Province released a new report titled Hainan Tourism and Culture Brand Image Development and International ...

Cruising under the radar for some time now, UK-based dairy supplier Freshways was in need of a revamp that could showcase its ...

Join NH Business Review's webinar for a crash course on creating a standout brand and safeguarding it. Learn from branding ...

Penn State has won a closely watched trademark fight over an online retailer’s use of its vintage logos and images ...

Customizability: Business users can create tailored backgrounds that suit their brand's aesthetic by using custom prompts.

Define your unique value proposition. When I started building my personal brand, I took time to reflect on what made me stand out. I realized my background in both technology and entrepreneurship ...

Al Drago/Bloomberg via Getty Image Harris supporters console each other at a Democratic event in Washington as projections suggested Trump was in the lead. Brian Snyder/Reuters Trump and his wife ...

When companies can see an 80 percent boost in visibility just by picking a signature brand color, there’s no limit to the kind of success that can come from fine-tuning your public image. Getting a ...

When a business idea becomes a negative experience, it’s not just lost capital; the entrepreneur’s confidence and brand image can also plummet. The most resilient business leaders learn from ...