During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

Indian EV tech company Matter has partnered with marketing firm DViO to boost its digital presence. DViO will manage Matter's ...

Nykaa has completed acquisition of majority stake in Earth Rhythm through primary and secondary transactions, following its 18.6% stake purchase in 2022 ...

One of the most important outcomes observed in brands that are well-aligned with their values is boldness in action. Brands built on values often inherit a strong heritage; this is essentially a ...

In a rapidly evolving financial landscape, branding has become the cornerstone of success for banks around the world. No ...

In the modern marketplace marked by a more conscious consumer base, companies that build their branding around sustainability ...

Acushnet, owner of Titleist and FootJoy has solid financials, but valuation is high. Learn why GOLF stock is rated hold ...

Now that the committee’s next chair is freed from the political whims of the White House, the goal of the incoming Democratic ...

In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

Food brands, including Hellmann’s, would be targeted for growth and premiumisation across the 24 core markets, but especially ...

Today more than 100 representatives from NCUK partners from across the world are joining me and the rest of the NCUK team at our annual Global Engagement Conference, to launch our refreshed brand as ...

The holiday season is often resilient in terms of sales growth. The National Retail Federation (NRF) reported that 2023’s ...