Youth hockey and economic opportunity are among the factors the Professional Women's Hockey League is considering when ...

All six Professional Women's Hockey League teams will hit the ice for pre-season action this week in either Toronto or ...

Shannon Hosford, the chief marketing officer of Maple Leaf Sports & Entertainment ... "That's equivalent to me, like Jerry ...

From March through September there was palpable, permeable excitement. Women's basketball, from college through the WNBA and ...

WNBA Toronto may be next up to reveal its nickname and logo, but that's only the beginning of building its brand.

The uniforms were made and supplied by Bauer, and their release comes after the PWHL revealed the nicknames and logos of each its franchises in September. Crests of the logos are prominently ...

The six PWHL franchise recently went through the same process — anecdotally, at least, as the logo-less first season was received coolly, the summer's nickname announcement mildly and last week ...

For WNBA Toronto, it all begins with a name and logo but evolution key to long-term ... Meanwhile, the six-year WNBA veteran Carleton told CBC Sports' Anastasia Bucsis that the league was ready ...

and CBC Sports App. With a full season in the books, a few things will look different in year two, starting with names, logos and brand new jerseys. The league has also brought in several new ...