Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

Interactive ads transform passive readers into active participants, blending nostalgia with innovation. Far from static ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Aishwarya Rai celebrated her daughter Aaradhya's 13th birthday with heartfelt tributes, marking her late father's anniversary ...

Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, ...

Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

System1 has produced its list of Christmas ad winners so far (according to its panel) and they are: Aldi – “Get into the ...

Brand purpose’ has been on everyone’s lips. The challenge of starting with our ‘why’ has turned into an industry ...

Morrisons has dropped the price of four festive favourite chocolates in the run-up to Christmas. Normally £6, a 550g-600g tub ...

Gillian Ezra, head of sales and business development at Ayoba says advertising is more relevant than ever, evolving to meet ...

Opening in the famous Oxford Street store, this year's cinematic ad, entitled The Gifting Hour, is a tale of two sisters. We ...