Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

A good bathrobe can often impart a feeling so snuggly that you simply don’t want to take it off, especially during those ...

The brand makes many of the Strategist’s favorite duvets, sheets, and towels, and the Super-Plush robe is another winner, inspired by the popular towels of the same name. It’s a high-quality ...

The best candle brands are based on our team's collective love for good candles and our own experiences. We look for sustainable practices and high quality materials, good throw (how well a scent ...

I couldn’t be happier. Don’t waste your money on an expensive name-brand robe, I promise this one is better." "My mom is in love with this thing," said a doting daughter. "I got it for her for ...

One reviewer noted that it is both the "best" and "least expensive" robe they own: "It’s beyond soft, warm without being too heavy, the perfect color and it has a hood! I couldn’t be happier. Don’t ...

If you buy something, we may earn an affiliate commission. Learn how we test. Classic fine jewellery brands like Cartier, Bulgari and Chopard will always be around, but they’re not your only options — ...

It used to be that changing robes were reserved for outdoor adventures – thrown on before or after an intense wild swimming session to quickly raise temperatures and provide a clever changing ...

The Magic Linen Waffle Linen robe is made with the same breathable material as the brand's premium bed linens. Thin but tightly woven, the close-fitting H by Frette Pique Kimono is a light ...