On the occasion of the unveiling of the new Guggenheim logo, Observer took a deep dive into the world of museum branding.

Glass and Ireland claim that the West Sacramento food vendor did apply for its own trademark for the so-called modified logo ...

Lisa Urias, Gov. Katie Hobbs’ pick to head the Arizona Office of Tourism, tendered her resignation Nov. 22. Her resignation ...

In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

After a year of working with a marketing company, the City of East Peoria has settled on a new logo and slogan. Have a look.