Jaguar’s ambitious rebranding strategy has led to significant spikes in consumer interest for its older models ahead of the ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ...

Following a polarizing rebranding announcement, Jaguar teased their upcoming concept car. We take a look at how its styling ...

The 102-year-old company has recently announced a major rebranding, possibly its biggest ever, as it tries to reinvent itself ...

The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...

The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.