Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Two men that own a recruiting start-up have been accused of defrauding a childhood friend that liquidated her retirement savings to invest in their business venture, authorities said Friday.

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

If there is one charitable thing to say about Jaguar’s new brand campaign, it’s that people are, at the very least, finally ...