Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

By now you've probably heard about Jaguar's controversial rebrand, which has got everyone from design experts to Elon Musk ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Jaguar recalls and buys back 3,000 2019 I-Pace EVs due to unresolved battery fire risks, marking a significant setback.

But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.