Oracle filed a lawsuit against Crypto Oracle LLC for trademark violations, marking the second time the company has sued for ...

Patagonia sold itself as a workplace nirvana. But as sales slow, the brand is hunkering down and cutting jobs.

Cruising under the radar for some time now, UK-based dairy supplier Freshways was in need of a revamp that could showcase its ...

In a rapidly evolving financial landscape, branding has become the cornerstone of success for banks around the world. No ...

Image makeovers and revamps are rising as beverage alcohol brand-owners look to upscale existing lines—as well as prices.

On the occasion of the unveiling of the new Guggenheim logo, Observer took a deep dive into the world of museum branding.

Shuhei Yoshida, one of the key veterans behind the PlayStation, has announced that he's retiring in January after 31 years ...

We found dozens of electronics that we've tested ourselves on sale for Black Friday -- and all are less than $50 each.

In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

This move is part of Happy Belly’s strategy to expand its presence in key urban markets with prime real estate locations. IQ Foods, a flagship brand in the healthy eating sector, will see its store ...