Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

Despite its relative youth in the luxury handbag market, The Row has secured its place in the fashion hall of fame, thanks to its immaculately-crafted, pared-back creations. The brand’s Margaux has ...

Chery Malaysia has launched its ‘Great Year-End Lucky Draw’, which offers buyers ... RM150,000, including a brand-new Omoda 5 as the grand prize, household appliances, video game consoles ...

Do you commute to work with your laptop and a bag lunch? You’ll definitely want to ensure you have at least one large tote or backpack that can fit everything you need for a jam-packed day. Do you ...

That's why the Yellowstone star considers it "exciting" to have been approached by Authentic Brands Group to represent their two heritage labels: Lucky Brand and Frye. With the former, Hauser has ...

What World is putting a fashionable spin on the overlooked material, one woven bag at a time. The Los Angeles brand will launch its debut made-to-order collection Dec. 8, which consists of six ...

What World is putting a fashionable spin on the overlooked material, one woven bag at a time. The Los Angeles brand will launch its debut made-to-order collection Dec. 8, which consists of six woven ...

So when the brand announced this larger travel-friendly version of the popular bag, I immediately ordered one to test out. Made from soft and slouchy leather, it’s a big bag that can definitely ...

4. If you have the Lucky Newspaper, contact the Post-Courier by 4pm, that day, to claim your prize. Participants with the lucky newspaper must contact Post-Courier directly via our official phone ...