Max Fashion to launch its brand store on Amazon The store will be launched with over 5,000 styles making it the largest ‘single brand’ launch on Amazon India. The ecommerce portal has close to ...

Indian Brands Rising to the Challenge While international brands have played a key role in shaping fast fashion in India, Indian players have not been left behind. Local brands such as Max and Zudio ...

India is emerging as a crucial player for international fashion brands, driven by Asian growth markets and regulatory ...

Amid rising private consumption, India’s strong growth is rendering it a keyglobal fashion market for 2025, particularly for ...

The campaign ‘New New You’ explores self-expression and confident style, with a core message around embracing transformation through fashion. It highlights Max Fashion’s commitment to fresh ...

For a brand that has lived a largely quiet life in its first two decades in India, Max Fashion’s sudden aggression is ...