The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Jaguar's boss said the rebranding message was lost "in a blaze of intolerance." The campaign, featuring models and no cars, ...

Following a polarizing rebranding announcement, Jaguar teased their upcoming concept car. We take a look at how its styling ...

Jaguar will unveil a concept car previewing the look of its future electric vehicles on Dec. 2, during Miami Art Week. The ...

It’s been a few years, but now the name is back. With Tom’s son Fergus at the helm, the new TWR has just revealed the ...

As Jaguar wraps up production of its last models before its big rebrand, the automaker has debuted a new look and a new ethos ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ...