Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Sports sponsorships have evolved from simple logo placements to complex partnerships that demand detailed measurement and ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Yang Li is the director of corporate strategy at Microsoft. Karim R. Lakhani is the Dorothy and Michael Hintze Professor of Business Administration at Harvard Business School and the chair and a ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

In its "C++/Rust Interoperability Problem Statement", the Rust Foundation names three key strategies for improving the interaction between the programming languages. Firstly, the foundation wants ...

Lowe’s Companies ( (LOW) ) has released its Q3 earnings. Here is a breakdown of the information Lowe’s Companies presented to its ...

ALBAWABA – Various brands redesigned their logos in 2024 as part of new campaigns or brand strategies. Jaguar unveiled its iconic logo change, marking the start of what it calls a 'new era' for ...

It drew ire online ... stylized, logo. The “leaper” jaguar image has also been reimagined. Charles Taylor, marketing professor at the Villanova School of Business in Villanova, Pennsylvania ...