The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

Like sports mascots that can actually be eaten? You're in luck. The Pop-Tarts Bowl is using this year's game to bring back a discontinued flavor.

Pop-Tarts will also be sending a new flavor to the toaster at the end of this season's bowl game. Wild Berry, Hot Fudge ...

The Pop-Tarts Bowl will be returning in 2024 and is set to feature a celebration similar to the viral aftermath of the 2023 game. Three new edible ...

The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back -- and this year, it'll have friends. Last year, the Kansas State Wildcats celebrated their ...

The big excitement at this year's Pop-Tarts Bowl at the Camping World Stadium in Orlando may not be which team wins. It might be which dancing mascot gets ritualistically devoured. Last year ...

Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

The Pop-Tarts Bowl became can't miss television, as the winning team earned the right to eat the mascot of the game. Yes, you heard that right, eat the mascot. The frosted strawberry pastry ...

Following the success of its game day activation last year, Pop-Tarts will again feature an edible mascot at its eponymous college football bowl, per a press release. This time, one of three ...