Jaguar has unveiled a new logo as it transitions into a "new era ... Here is Jaguar's new design. The gold-coloured Jaguar letters, designed with a custom font, are spaced out and in lowercase ...

This strategic design shift abandoned Pepsi's traditional script logo, overlaid onto a literal representation of a bottle cap, in favour of a bold, modernised 'Pepsi Globe' symbol. This confidence and ...

Branding is a minefield these days, with social media ensuring that everybody can share their immediate gut reaction to ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

it doesn’t exude that confidence and energy that the brand really represents," added Pepsi’s Chief Marketing Officer, Todd Kaplan. With the feedback in mind, the business decided to make its logo ...

Andrew Kaczynski (andrewkaczynski) on BuzzFeed - Andrew Kaczynski is a political reporter for BuzzFeed News and is based in New York.

And if you don't have a ring, a sizable chunk of cash will do. Just ask Pepsi: The pop star has landed a $50 million advertising deal with the soda company. As part of the arrangement, Beyoncé ...

Marissa Blasko, a senior in graphic design at the Carbon Career and Technical institute, from the Panther Valley School ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

Redmi rebrands with a bold new look and logo and focuses on growth as Xiaomi's high-end segment expands.Check complete ...

In a closely watched case, a jury awarded the school $28,000 in damages over products made and sold by Vintage Brand and Sportswear Inc.