Build-a-Bear started selling a plush of Sanrio mascot Gudetama, and you can only get it from the online store.

Plushes of Cinnamoroll and Pompompurin dressed like monsters from Yu-Gi-Oh are in production and will appear later on.

The kawaii mascots from BAPE and Sanrio's Hello Kitty and Friends team up for an adorable crossover clothing range, available ...

According to the recall, issued Friday, Canadians who bought certain Sanrio Hello Kitty plush toys with plastic noses sold at Treehouse Toys are asked to stop using the product and return it to ...