Eldridge started posting tutorials on YouTube regularly, gradually amassing more than two million subscribers. She was ...

TikTok and YouTube. Whether you've been planning an intricate cat costume for months or it's a day-of situation, we've rounded up a few easy cat Halloween makeup tutorials that make it simple to ...

When makeup tutorials and beauty hauls and #GRWM (get ready with me) videos flood our TikTok, it takes a lot to stand out.

One beauty editor on why it's time to stop analysing our faces and what professional make-up artists actually think of these ...

Hailey Bieber recently shared a TikTok video documenting how to nail the perfect blurry fall lip look. Known for her ...

And the 39-year-old—who rose to fame by posting makeup tutorials and reviews to YouTube—predicted that the money-making method is here to stay. "In my YouTube days, I would go film for a ...

Makeup provides columnist Desiree Lama, who has RRMS, a temporary escape from reality. It's a way to practice self-care.