Rather than forcing consumers to purchase a TV, Dor offers the option to rent it through a subscription service. Gandhi’s ...

David Barnett’s PopSockets grew from a clever solution for tangled earbuds into a global brand, thanks to savvy marketing, ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

ETBrandEquity.com brings latest darshan patel news, views and updates from all top sources for the Indian Marketing & Advertising industry.

Nasher Miles partnered with creative agency Itch. The agency will manage Nasher Miles' digital marketing to boost the brand's ...

Latin America ecommerce giant MercadoLibre complaint, filed in 2022 in Brazil and Mexico, accused Apple of imposing a series ...

Image used for representative purpose In only a few years, Germans have become a nation of online shoppers, with most now ...

Poorly-placed rear pillars: “Visibility is so important, regardless of technology,” says Marcus Stewart, a New York, USbased ...

An investigator for Lululemon, who is identified in court documents only by the initials RP, said that the couple began by ...

Virat Kohli, MS Dhoni and Sachin Tendulkar are India's top celebrity endorsers. They outrank Bollywood actors in the 2024 Brand Endorser Report by Hansa Research. Brands spent almost 50 billion rupees ...

Beverages: Diageo's Flavor Lab in Bangalore, India, is experimenting with unique cocktail creations using local ingredients ...

Swish, a Bengaluru startup, promises hot meals in 10 minutes through optimized cloud kitchens. Swish controls the entire ...