Digital Content Next2d
Ad ops is too complex for generic AI—here’s what works
Digital publishers are under the gun to scale faster, monetize smarter, and do it all with fewer resources. The knee-jerk reaction? Automate everything.
Digital Content Next2d
How The New York Times’ R&D team enriches narratives
As news consumption evolves, The New York Times' R&D Lab department is at the forefront of redefining how stories are told. Their goal? To enhance the ...
Digital Content Next4d
AI can produce content. But can it tell a good story?
Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are ...
Digital Content Next4d
The rise of Attention Metrics brings new opportunities for publishers
Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...
Digital Content Next8d
Here’s what Bloomberg, Yahoo and Reach are doing on WhatsApp Channels
WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building ...
Digital Content Next10d
Hot Topic: Advertising Strategy – Integrating AI: Monetization at scale
November 6 @ 11:00 am - 11:45 am | Virtual ...
Digital Content Next10d
AI developers favor premium media content for training
As large language models (LLMs) evolve from experimental tools to valuable assets, transparency in their data sourcing is rapidly declining. Initially, ...