A market place to plan and buy media space.

Squeeze-ups on JioCinema during the IPL auction are interactive ad placements that appear in a reduced screen format, allowing brands to engage viewers without disrupting the viewing experience. These ...

As we wrap up our look at the best Children’s Day creative ads of 2024, it’s clear that brands have gone above and beyond to capture the spirit of childhood joy, wonder, and discovery. These ads not ...

With India’s rapidly expanding digital landscape, in-app advertising has become a go-to strategy for reaching mobile-first consumers. India’s mobile user base, projected to hit nearly 1 billion by ...

Did you know Zepto recently advertised a commercial called “Make Soan Papdi Great Again”? It is not just any ordinary campaign, it is a revival campaign in a bid to take what has been known as an ...

Just like on a flight where people feel that everything was planned to suit just their taste. It starts right from the ticket booking to the step on the airplane where each thing looks designed for ...

Data-driven marketing has become essential for businesses striving to make smarter decisions, optimize campaigns, and improve customer experiences. With the proliferation of data sources—from social ...

Digital advertising costs in India can vary anywhere from ₹10 to ₹500 or more per click, depending on keyword competitiveness and targeting. Social media ads on platforms like Facebook and Instagram ...

In the fast-paced world of social media, Snapchat has emerged as a powerful platform, particularly among younger audiences. With its unique format of short-lived content, Snapchat allows brands to ...

Tamil reality TV shows have become a powerful medium in India’s entertainment landscape, drawing millions of dedicated viewers across all demographics. With their captivating formats, these shows ...

In the fast-paced world of advertising, newspaper advertising agencies play a crucial role in helping businesses reach their target audience effectively. These agencies specialize in connecting brands ...

Marketing is a critical operational process that has a capacity to impact the organization’s customer acquisition and retention. general ideas of what constitutes marketing and similar strategies are ...