Introducing Amethyst, our new Crystal Of The Month 💜 Amethyst is well-known as a healing stone that appears in the most exquisite shades of purple, ranging from soft, pinkish lavender to deep violet. Said to be very calming, it holds the key to bringing peace of mind and relaxation. Meditating holding this magical crystal can be soothing for the body, mind and spirit. Amethyst's purple hue is often linked to the crown chakra, and some have found it enhances their connection with the higher self